Monday, April 30, 2007

Top 3 Reasons Why Network Marketers Fail

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Top 3 Reasons Why Network Marketers Fail
- by Patricia Kagwiria Makhulo
© Patricia Kagwiria Makhulo- All rights reserved
www.MarketIntelligently.com
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"95% OF PEOPLE FAIL WHEN THEY START A BUSINESS WITHOUT A SYSTEM.

95% PERCENT OF PEOPLE ARE SUCCESSFUL WHEN THEY START A BUSINESS WITH A SYSTEM! "
- Entrepreneur Magazine

A system constitutes in particular, a set of things working together as parts of a mechanism or an interconnecting network.

If your system involves the 3-foot rule, list of 100 or more, hotel meetings, 3-ways, everyone with a pulse is your prospect, repeat! It is time to re-group! Let me introduce the PAT Principle:

2. Planning: An essential step to succeeding in any worthwhile venture. Most people get involved in MLM/Network Marketing as a quick fix! What they do not realize is that network marketing is the business of marketing! Regrettably, many of those who pursue this industry have no idea how to market or promote! - Mike Dillard. In this phase you plan your time (I recommend 8-10/week), and your marketing budget ($300-$500/month). Statistics indicate that low cost marketing efforts take seven times as long to yield results. You identify those most likely to use your product/service (Target Market). You begin to research marketing methods you will implement (5-Point Prospecting is highly recommended). You create your customer/downline retention strategy.
3. Action: Busy work, surfing the net, responding to email, while necessary administrative tasks, do not constitute business-building activity. You want face time with the prospect - activity that puts money in your pocket! (Apply the Consultative Approach).
4. Training: The application of knowledge equals power. Imagine that you have been informed of your random selection as a Plastic Surgeon. Consider the number of botched cases and the media frenzy. Would you seriously jump into something without the proper training and practice necessary to execute? Invest in yourself! Keep abreast of the latest marketing techniques to improve sales skills. Financial freedom, is not an event, it is a SKILL!

The Science of Getting Rich

"The ownership of money and property comes as a result of doing things in a certain way. Those who do things in this certain way, whether on purpose or accidentally, get rich. Those who do not do things in this certain way, no matter how hard they work or how able they are, remain poor.

It is natural law that; like causes always produce like effects. Therefore, any man or woman who learns to do things in this certain way will infallibly get rich."- Wallace D. Wattles


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